The last few years have amplified the challenges faced by moms trying to feed their babies. There was the recall of a major baby formula brand in February 2021 that ignited panic among mothers of infants. Accommodation of the needs of nursing moms is anything but consistent amongst employers. Then there's the fact that breastfeeding, while 'natural', is not always easy. Whatever approach moms choose to feed their babies, they need support, so they can perform this loving and necessary act.
Andrea Ippolito, Founder of SimpliFed, recognized this dilemma and is doing something about it as her company fulfills its mission "to create a new model for optimal feeding by building trusted relationships with parents, partnering with healthcare payers and providers, and shifting policy, practice, and narratives to drive health and economic equity, starting with baby’s first foods." Learn more at www.simplifed.com.
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